About us

About us

Why Shop With Us

Fan Service: Our Fan Advocates are committed to your satisfaction and view each time you contact us as a chance to build a relationship. We're shoppers too and dedicated to delivering our customers the kind of shopping experience we would want to have. If your expectations are not exceeded
90-Day Hassle Free Returns: Our top priority is to provide the best service possible and if you don't love what you ordered, we don't want you to keep it. If for any reason you are not satisfied with your purchase, you may return the item(s) in original condition for a full refund.

Who we are

It's not our goals that unite us, but the things we do to achieve them. Because although our training grounds and end goals might be different, sweat is our sport. And we're a team of individuals who know that to go further, we go together.

Our legacy began in 2012, from a garage in Birmingham, UK with nothing but a sewing machine, a screen-printer and ambitions we had no right to hold. Today, we create the tools that help everyone become their personal best: the clothing you'll sweat in, the content you'll find inspiration in and the community you'll become your best in.

Our Modern Day Warrior family of employees, athletes and followers is now over 10 million strong, with a total social media following of over 18 million and customers in over 230 countries across our 14 online stores. Our employee family is growing too, with over 900 employees across offices in five regions, including Solihull, UK (just outside our hometown) and New York, US.

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